Samurai Farai partnered with Chery South Africa to transform the all-new Tiggo Cross into a one-of-a-kind art car. Using spray paint, acrylic ink, and vibrant symbolic motifs, he created a visual narrative rooted in identity, unity, and Ubuntu. Unveiled during a live activation and featured in a road trip campaign, the collaboration reflects Chery’s ethos—“Built For Every Kind of You”—and celebrates the intersection of cultural pride, creativity, and everyday mobility.