The Mercedes Benz New C
Class “Eyethu” Launch

Mercedes-Benz launched its all-new, locally designed C-Class with an event that brought together elements of art, music, dance, fashion, poetry, and film. As part of the launch, Samurai Farai was commissioned to design the event logo and create accompanying artwork for the new C-Class. On the night, he completed a live spray-painting of the vehicle in front of guests. Each guest also received a scarf featuring one of his original prints, integrating his visual language into the experience.